About our brand
Here at Persona Jewelry we consider ourselves the premier custom designed jewelry shop in Boston. We offer full custom design and help our clients to create their version from their head to paper, and from paper to product. This allows us to develop close relationships with our clients, really our friends. We also sell our own line of fine jewelry and several lines from local Boston designers.
We specialize in engagement ring custom design, cleaning out jewelry boxes to create one-of-a-kind items as well as selling form our cases.
62 Charles St
Boston MA 02114
Mon - Fri, 11am - 7pm
Saturday, 10am - 6pm
The mastermind behind Persona Jewelry
Gary Sherman, a co-owner and Persona's in-house designer, has established a uniquely creative and welcoming environment through his "open shop" concept. This approach allows clients to participate in the jewelry design process as much or as little as they please, producing a final work that reflects a personal taste and style that is uniquely their own. From custom made wedding bands to casual pendants and matching earrings, Gary will work with you to fashion a piece that suits both you and your budget. Gary also works with clients to revamp pieces that have been hidden in the back of their jewelry boxes. He has an exceptional ability to bring to life new jewelry visions from older or forgotten heirlooms. Gary can also repair, customize, and rejuvenate any existing piece in your collection.